VOLVO “MOMENTS”

The first-ever car launch staged as an immersive performance. Viewers followed an emotional storyline — only to discover in the final act that the protagonists were a crash test dummy family saved by Volvo’s world-class safety systems. We collaborated with top-tier partners: a renowned filmmaker, professional cast, premium real estate developer, and interior design brand — to make this performance unforgettable.

The first car launch as an immersive performance.