SKODA SKATING RING

For the first time, ŠKODA became the official partner of the GUM Skating Rink on the Red Square. Brand ambassadors, dressed in ŠKODA blazers, assisted both children and adults, teaching them how to skate with a smile. Guests could also sign up for a test drive at an interactive zone. The goal was to seamlessly integrate the brand into the iconic heart of Moscow, creating an unforgettable winter experience for all.