S7 AIRLINES NIGHT FLIGHT SHOW

An immersive night flight into the future of travel — with 1 million miles at stake. Among pre- registered guests, one lucky winner took off with the grand prize, but everyone walked away with unforgettable impressions. We built a space so visually striking it practically begged to be photographed — and it was. With teasers, livestreams, and organic content from guests, the event reached 5 million views before viral became vital. A hybrid of immersive theatre and brand storytelling, the show proved: when S7 takes off, so does your imagination.